🌱 Google Analytics Filters and Views

Source

I don’t recommend Google Analytics, but alas I have to deal with it at my day job.

Filters

Filters Do Not Apply Retroactively
If I apply a filter, will it apply to historical data or only to data collected after the filter was applied?
Google Analytics filters do not apply retroactively.
They only apply to data collected after the filter is applied.

Limitations of Filters

Filters are destructive
Filters require up to 24 hours to apply
Fields specified in a filter must exist and not be null
Filters are account-level obiects
Filters are applied after your data has been processed
Filter order does matter

Segments

Changes the way the data is reported, rather then changing the way it’s collected.
Applies retroactively.
Offers less functionality then filters.
A filter could be used for example to exclude own traffic and a segment to ad

https://www.youtube.com/watch?v=mqY0Ys2TojA https://www.youtube.com/watch?v=zWcgtnVfz1s&list=PLgr_8Hk8l4ZEl8A5rEgNzCZJtD8A3spjI