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Google UX Playbook
do
- clear cat above fold
- descriptive cat
- value prop
- legible font
- social proof
- For main product categories, order by traffic volume. If using subcategories, organize alphabetically
- if search always return results
- value prop at every point
- allow sort and filter of large sets
- add urgency
- show price
- provide secondary cta
- reviews if lots of products
- limit exit points at checkout
- use pagination if more than 2 steps
- re-iterate value prop at conversion
- allow continuation on diff device
- allow guest checkout
- add value prop to why you should create account
- inline validation
- reduce number of fields
- don’t use dropdown for <4 optiions
- use anything other than dropdown for numbers
- test
- consolidate first and last name
don’t
- full page interstitial
- automatic carousel