🌱 Persuasion And Control

Social media targeting can be done down to the individual level now there’s no more public ad that lots of people see at the same time.

If an ad is untrue or misleading the other side doesn’t even know that it’s being said.

Lies can now be targeted on a personal level to shift individual perspectives. And the person next to you gets their own variant that appeals to them.

Algorithms are pushing folks to the edge or extreme of an idea because it keeps folks on the sites longer.

often its happening in the dark you don’t see what other people are seeing you don’t see what is being targeted at you and think of China right with hundreds of millions of people online and it’s not like they censor everything they censor a few things but we know from research they usually don’t censor govern criticism I feel like they might’ve even made them more stable because authoritarians Blindspot is not knowing what people are up to and this is perfect for knowing exactly what people are up to and individually pushing their buttons so I find it really ironic that the Silicon Valley business model in the Silicon Valley work workforce which is uniquely liberal or progressive or libertarian in general pro science empirically oriented you know they are geeky in many ways and I say it as a positive I find that’s my tribe too we may well be building the infrastructure of authoritarianism