🌱 Response Times

On the other end of the spectrum are the response time targets discovered in a 1968 study and later made popular by Jakob Nielsen.

• 100ms is how long you have for the user to feel like the task was instantaneous.
• 1.0 second is how long you have for the user’s state of flow to remain uninterrupted (though the delay will still be noticeable).
• 10 seconds is how long you have before the user loses interest entirely and will want to multitask while the task is completing.