🌱 Strategy is resource allocation.

Strategy is resource allocation. If we had infinite resources, there’d be no need for strategy; we’d just do everything and double down on what works best. But since we don’t have infinite resources, we have to make choices, and the act of making choices means deciding what we will and will not do. As a result, strategies are the focusing mechanisms we create to guide our choices in a clear direction. And if a strategy does not guide choices, then what has been created is not actually a strategy, no matter how it might be labeled.